If you are starting an Instagram account to share about your business, it is easy to talk about products and services over and over without attracting any audience. The truth is, this with not lead into Instagram growth. Instagram users find a lot of content on their feed every day and it has become easy to skip something that is not appealing to them. It is important to stop posting about yourself and your brand. Instead for more Instagram growth, follow these tips:
Promote less and create more value
Of course, you love your products and services, but you are only starting to build an audience. No one is on social media to see advertisement. So don’t promote too much and instead, focus on providing value to the people you want to attract. Start by answering this simple question: What can you share to help them with your knowledge? How can you help them and give them a good reason to be a follower on your account?
Embrace Instagram reels
Reels are the best content type for small pages on Instagram. If you have just started your activities, it is a great idea to focus more on making reels. They seem to be harder; however, making them is fun and can turn into a habit in your everyday work hours. They are literally like free advertisement. Use them to get on the explore page faster. But remember to do so creatively. That means, you are not making them to sell directly! You are trying to attract new audiences and raise awareness about what you do and what you specialize in. Learn how to create content themes here.
Use Instagram stories more
Stories are the only spot you can use links, besides the link in bio. And, of course, links can generate sales. But don’t just use them when you want to promote your products and services! Because in that case no body will be interested to check out your stories every day. Instead, keep your stories active and creative so that you have those eyeballs on them. This way you can take advantage of links at the right time! Click here for more ideas to create stories.
Use a combination of content types
You can use several different content types on Instagram. Images, carousels, videos, live videos, guides, etc. Trying to use a mix of all these content types would help you find out what your audience enjoys most. Besides, you can also find out what you are best at! Because not everyone is a perfect reel-maker but your carousels might rock!
Get in touch!
My name is Mina, and I have over seven years of experience in social media marketing. Located in Vancouver, I help businesses and creators improve their online presence using creative social media strategies. Get in touch with me if you need help!
